"It’s a choreographed video that I’m not really appearing in. I make a cameo in it. It’s a really cool video - it’s not like a dance video. It’s very well done. It’s a guy travelling through different social classes… with dance. That sounds really pretentious! But it’s a dude, he kinda starts off in a kinda proper like hood house and he’s doing his dancing and his foot’s moving and jiving, and then like he kinda runs through the house and he ends up in the next place which is a bit more middle class and he’s dressed differently and he’s doing some different sort of dancing. It’s fun! I’ll wait for it to come out. It’ll be out in like a month.”
- Ed Sheeran on the new music video for Don’t, July 9, 2014.
Ed Sheeran performs ‘I’m A Mess’ on Capital FM